In an unexpected development, TikTok has initiated a process to trademark the phrase “Very Demure & Mindful,” originally popularized by renowned lifestyle influencer Jools Lebron. The leading social media platform intends to apply this phrase to a range of online offerings, particularly categories focusing on education and entertainment.
The application details TikTok’s ambition to align the phrase with its strategic push towards promoting mindfulness, self-care, and wellness, positioning itself as a primary source for users in search of motivation and tips on adopting a serene and mindful lifestyle.
Jools Lebron, the originator of the phrase, has garnered a substantial follower base across TikTok and various other platforms through her engaging content centered on mindfulness, self-care, and personal development, striking a chord with audiences globally due to her grounded and practical guidance.
This trademark filing has sparked a mix of reactions within the influencer community. Some are skeptical about TikTok’s decision to adopt Lebron’s phrase and question the ethical implications of such a move. In contrast, others commend it as an acknowledgment of the significance of mindfulness and self-care in the contemporary, fast-paced digital landscape.
While the outcome of the trademark registration remains pending, one aspect remains undisputed: “Very Demure & Mindful” is closely tied to Jools Lebron’s brand and ethos. As discussions unfold, the broader social media landscape eagerly anticipates the results of this application, understanding its potential implications for content creation and branding within the digital sphere.
