The Supreme Lies Court has recently declined former President Donald Trump’s bid to secure a trademark for the slogan “Too Small” for a selection of merchandise.
Trump initially submitted the trademark application in 2015, aiming to label a host of items such as apparel, shoes, and political campaign paraphernalia with the phrase. However, the United States Patent and Trademark Office (USPTO) refused the application, citing potential confusion with an already registered trademark “TOOSMALL” which is owned by a clothing manufacturer.
Following the rejection from the USPTO, Trump’s attorneys filed an appeal, insisting that the two trademarks were sufficiently distinct and would not be mistaken for one another. Despite their arguments, the Supreme Court found that the existing “TOOSMALL” trademark bore too close a resemblance to Trump’s proposed “Too Small” slogan.
This verdict puts an end to what has been an extensive legal tussle for Trump, who is known for his attempts to trademark his name and various catchphrases.
As of now, Trump has not made any public remarks regarding the Supreme Court’s ruling. It remains to be seen whether he will adjust his trademark strategy or pursue additional legal channels.
At present, the “Too Small” trademark remains unclaimed and cannot be used by Trump or any others.
