Hip-hop artist Kendrick Lamar has significantly benefited a local eatery by featuring it in his recent music video. Tams Burgers, a modest burger shop situated in Compton, California, has experienced an influx of patrons following its appearance in Lamar’s “Mustard Not Like Us” music video.
Released in early July, the video showcases Lamar and his entourage indulging in the eatery’s offerings of burgers and fries. This brief feature has caught the attention of both Lamar’s fans and culinary enthusiasts.
Having been a cornerstone in the Compton region for over four decades, Tams Burgers is celebrated for its tasty offerings and warm hospitality. Despite its solid reputation, the establishment had faced challenges in drawing new clientele in the preceding years. Lamar’s decision to spotlight the diner has reversed this trend.
Since the video premiered, the surge in customer volume has been so significant that the restaurant has employed more staff to manage the increased demand. Tam, the proprietor of Tams Burgers, has publicly thanked Lamar, acknowledging the profound impact his endorsement has had. “Kendrick is a revered figure locally, and featuring our restaurant in his video has been incredibly beneficial,” he remarked. “It’s heartening to see so many new faces eager to sample what we’ve proudly served for over 40 years.”
A vocal supporter of local ventures and community projects, Lamar’s choice to highlight Tams Burgers not only supports the business but also puts a spotlight on a cherished neighborhood fixture, attracting new visitors and patrons.
The food at Tams Burgers has been lauded by patrons and critics alike. The restaurant’s standout, the “Tam Burger,” is made with a third-pound beef patty topped with lettuce, tomato, onion, pickles, and a distinctive house sauce, making it a must-try for visitors.
Those interested in visiting may experience longer wait times, as the place has seen an uptick in popularity since appearing in the music video. Despite potential waits, the prospect of enjoying renowned burgers and experiencing a piece of Compton’s heritage continues to draw crowds.
In essence, Kendrick Lamar’s spotlight on Tams Burgers in his music video has provided a welcome boost to the restaurant. It has not only increased sales but also reintroduced the historical Compton establishment to a broader audience, reinforcing its status as a local culinary landmark. For anyone desiring a top-notch burger coupled with a slice of local history, Tams Burgers is the place to go.
