weeks, aims to dramatize the rise of the groundbreaking fashion label. However, Daymond John has publicly criticized the series, disapproving of the way it recounts the company’s founding and subsequent growth. According to John, the creators of the series have taken significant creative liberties that distort the true story of FUBU’s emergence and success in the fashion industry.
John’s discontent stems from what he describes as a misleading narrative that fails to accurately capture the essence and true struggles of the brand during its formative years. He also mentioned his displeasure with how certain relationships within the company are depicted, which could potentially lead to misconceptions about the company’s history and the real people involved.
This vocal critique from Daymond John has also brought back into light his storied rivalry with LL Cool J. The hip-hop artist, who famously wore FUBU gear in a commercial that significantly boosted the brand’s profile, is also portrayed in the series. The renewed tensions stem from disagreements over the representation of their contributions to the brand’s success.
Although the series is highly anticipated for its nostalgic value among fans of 90s culture and streetwear, the backlash from one of its founding members might shape how audiences perceive its authenticity and accuracy. As the premiere date approaches, it remains to be seen how these controversies will impact viewer reception and the legacy of the FUBU brand.
