Hip-hop icon 50 Cent has initiated a lawsuit against New York-based jeweler TraxNYC, charging them with trademark infringement and an infringement of his publicity rights. Court filings reveal that 50 Cent is targeting Maksud Agadjani and his company, TraxNYC Corp., accusing them of exploiting his name and image to market counterfeit jewelry.
The rap star is firm in his stance against the misuse of his identity to promote knockoff versions of his popular jewelry pieces, clarifying that he has never purchased from TraxNYC nor authorized them to use his celebrity status for profit. He alleges that a series of misleading TikTok posts by TraxNYC falsely imply his endorsement of their products.
Further complicating the situation, TraxNYC recently shared a post involving an image of 50 Cent with fellow artist Drake, surrounded by several shiny crucifixes, along with a prompting caption suggesting 50 Cent consider becoming a jeweler via their platform. In another controversial TikTok post, TraxNYC showcased a cross pendant resembling one worn by 50 Cent accompanied by provocative commentary, explicitly acknowledging their imitation of his style.
Despite 50 Cent’s previous warnings on social media about the consequences of such actions, TraxNYC responded with dismissive remarks, leading to the escalation of the conflict into a legal battle.
Seeking reparation for these infringements, 50 Cent is demanding no less than $5 million in damages. His representative has expressed the artist’s serious approach to unauthorized commercial use of his persona and likeness.
In response, TraxNYC has voiced a desire to settle the matter out of court through a post on Instagram, appealing to 50 Cent to reconsider his legal action, invoking the cross as a symbol of forgiveness. Nevertheless, 50 Cent remains resolute in pursuing justice and the compensation he believes he deserves.
This case underscores the broader issues related to celebrity rights and the unauthorized commercial use of their identities, spotlighting the challenges public figures face in controlling their own brand.
